LUXURY | Water is Luxury

Eau – The most luxurious brand you never heard of.

Singapore is a city of luxury that plays host to lavish social life and many designer brands. But there’s one home-grown luxury that few talk about: access to clean water. In Asia, access to clean water is a luxury many cannot afford. For millions of rural poor in the region, clean water can be up to 1,260 times less affordable than in Singapore.

But few Singaporeans know about this.

To raise awareness of the crisis, Lien AID decided to turn clean water in Singapore into the luxury brand, Eau. They launched it in the city and invited hundreds of guests into their water bar for a taste. It was there they learnt about the water crisis in Asia and their ongoing efforts to bring clean water to the region.

Water is Luxury, But It Shouldn’t Be.

Credit: Lien AID

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Everyone should have the opportunity to live a better life.


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